Product Builder & AI Systems Architect

Igor Sugnach

I turn ideas into working products, fast

From the first idea to production: product decisions, design, code and the AI inside it. With AI in every step, my teams release monthly, iterate weekly and build for a fifth of the usual cost.

Igor Sugnach
Results, not promises
  • 5× lower cost of building a product, with AI in every step
  • Monthly releases, with daily and weekly iterations in between
  • 12 apps in one platform, live in two regions, built and run this way
  • 5 weeks from first commit to production for an MCP server in two regions
  • 24 years in software · 50+ people led · $2M+ raised
About

My name is Igor. For 24 years I've built software products from the first idea to scale: platforms, CRMs, search and AI. Today AI is part of every step, so a small team ships what used to take a department. That's how an idea becomes a product people actually use.

What I do

Three ways I help a business

As a full-time Product Builder on your team or on a project: I own the result from the idea to the numbers after launch, and I bring AI into the product and into the way it's built.

New products

From idea to a product people use

I take an idea all the way: the first customer conversations, a prototype in days, an MVP in weeks, then launch, docs and support.

  • A one-page brief with one success metric
  • A working prototype users can try this week
  • Monthly releases, weekly iterations
See it in my work WorkZeal, an AI business platform
Business transformation

AI that does real work in your company

Agents and assistants that take routine off your team, with the same rights and rules as your people, and a log of everything they do.

  • Agents for sales, support and operations
  • Your systems connected to any AI through MCP
  • Private AI where data can't leave the company
Case study · live Insider, scheduled CRM agents
Build process

A faster, cheaper way to build

I set up an AI-native process for your team: rules, specs and checks the AI follows, so speed goes up and quality doesn't drop.

  • Design and code rules the AI follows
  • Evals and review gates for AI features
  • Small teams with no handoffs, 5× lower cost
The process How I build, step by step
How I build

From idea to launch, with AI in every step

No long chain of handoffs. One owner from the problem to the numbers after launch, and AI doing the heavy lifting at each step, under rules and checks that keep the quality up.

  1. 01

    Find the real problem

    Users, data and competitors first. We agree on one metric that says the product works.

    Where AI helpsSums up interviews, tickets and reviews; scans the market

    What you getA one-page brief with a success metric

  2. 02

    Prototype in days

    A clickable or working version real users can try, before anyone writes a long spec.

    Where AI helpsGenerates screens and code from the brief and the design rules

    What you getSomething to test with users this week

  3. 03

    Build the real thing

    Architecture, data, code and the AI features, built to run for years, not just for the demo.

    Where AI helpsWrites most of the code under the rules I set, with tests and reviews

    What you getProduction code, released monthly

  4. 04

    Make it safe

    User rights, data separation, logs and guardrails, so the product passes a serious security review.

    Where AI helpsEvals for every AI feature; checks before each release

    What you getA product you can put in front of customers

  5. 05

    Launch and learn

    Website, docs, help center and onboarding ship with the product, then we measure and iterate weekly.

    Where AI helpsDrafts pages and docs; a support assistant answers from them

    What you getUsers, data and a clear next step

Real build times

  • 5 weeksMCP server from first commit to production in two regions
  • 4 weeksScheduled AI agents that research the web and work in the CRM
  • 12 daysA new website: 20 pages designed and built
  • ~300 pagesHelp center in two languages with an AI assistant, in 3 months
Core expertise

AI Architecture

I design end-to-end AI systems: agent workflows and tool use (MCP), retrieval over company data (RAG and vector search), prompt and model routing across providers, and guardrails for security and tenant isolation. Evaluation, cost and observability are planned from day one, so AI features survive contact with real users.

05 · Design perspective

Interfaces Where People and AI Work Together

The best AI fails if people don't trust it or can't use it. I design the interfaces for working with AI: calm, clear and built into real workflows, not bolted on as a chat window.

  • One recognizable agent identity across the whole product
  • AI answers people apply in one click, with formatting kept
  • Motion that shows what the AI is doing: thinking, working, done
  • Hints and AI help right inside forms, where the work happens
Deal · Acme Corp
AI Agentworks with your permissions
Draft a follow-up to Acme about the delayed delivery.

Hi Anna,

Thank you for your patience. Your order ships on Friday, and we've added free express delivery.

✓ Apply to email Rewrite ✓ Applied
Stack
RAG MCP AI Agents Local LLMs Vector Search Embeddings Tool Calling OpenAI Claude .NET Docker
Selected work

From Architecture to AI in Production

Platforms I designed and led, from cloud and enterprise foundations to autonomous AI agents working with live business data. Pick a project to see the story.

  1. Challenge

    Businesses lose hours every day on routine: follow-ups, task updates, reports. They needed AI that works inside their CRM, safely, for many client companies at once.

  2. What I built
    • An MCP server that exposes companies, deals, tasks and finance as tools for any LLM agent, with each client's data kept separate.
    • Autonomous agents that run on schedules with the user's permissions, claim each task and log every action.
    • AI-drafted emails and WhatsApp workflows from templates with dynamic variables.
    • The platform underneath: real-time updates, Docker Swarm deployment and cost-efficient data-center hosting.
  3. Result

    AI moved from single features to agents working autonomously in production: safe, auditable and separated per client.

Architecture Examples · 01

WorkZeal: AI Agents on Live Business Data

A simplified view of one AI system I designed: models, agents and tools working on live business data, with security and client data separation built into every layer.

One agent run, step by step

  1. The scheduler starts an agent at its planned time.
  2. The agent claims the task, so no other agent can run it.
  3. It runs with the permissions of the user it works for.
  4. The model router picks the right model for the job.
  5. The agent reads and changes business data only through MCP tools.
  6. Every action is logged, and results go back to the user.
Architecture Examples · 02

PetPoint: AI Search Over 10M+ Live Records

Search for the largest pet health and insurance platform. Data from MS SQL flows into Azure AI Search through events, so more than 10 million records are always fresh, and smart text analysis finds the right animal among millions, even from imperfect queries.

10M+records indexed
Millionsof animals searchable
Event-drivenalways up to date

One record, from database to search results

  1. A record changes in MS SQL, for example a new animal or an updated policy.
  2. The change raises an event right away.
  3. The sync service updates only that record in Azure AI Search.
  4. A user types a query in the search UI, even with typos or in another language.
  5. Custom tokenizers and analyzers turn the query into the right search terms.
  6. The user gets ranked, up-to-date results in milliseconds.
Leadership

I lead the teams that build it.

Good AI architecture only matters if a team can deliver it. For 24 years I've built and led engineering teams, owned technical direction, and taken products from first idea to production, investment and acquisition.

24years in software
50+people in the teams I've led
5countries of hands-on work
$2M+investment backed by my architecture
  1. Building & leading teams

    I hire, grow and lead engineering teams that deliver consistently, with clear goals and real ownership.

    • Teams of 50+
    • Fast onboarding & mentoring
    • AI tools in daily work
  2. Technical direction

    I own the technical direction: I choose the stack, set engineering standards and make the hard trade-offs.

    • Stack & long-term cost
    • Standards & code review
    • Honest AI tool evaluation
  3. Delivery: idea to production

    I ship MVPs quickly, measure the results and scale what works, keeping projects on track from start to finish.

    • Fast MVPs
    • Early risk management
    • Customer-driven decisions
  4. Business, investors & audits

    I connect technology to business outcomes and explain complex systems in terms leadership and investors understand.

    • $2M+ investment round
    • Security & tech audits
    • M&A due diligence

Need someone to design your AI system and lead the team that builds it?

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